RefManager Brand Guide
The unified brand system for RefManager, Tournament Manager, and refmanager.nl. This living guide ensures consistency across all our basketball referee management tools.
Logo System
Primary Logos
Combo Mark (Light Background)
"Ref" in navy + "Manager" in orange
Combo Mark (Dark Background)
"Ref" in orange + "Manager" in white
Icon Only (Orange)
Use for favicons, app icons
Icon Only (Navy)
Monochrome variant
Clear Space
Minimum 1x logo height clear space around all sides
Minimum Size
Combo Mark
24px height
Icon Only
16px minimum
Do's and Don'ts
Color System
Primary Colors
Brand Orange
Brand Navy
Status Colors
Typography
Outfit Font Family
Outfit is our primary typeface across all RefManager products. It's modern, readable, and professional.
Display
Used for page titles and hero headlines
Heading 1
Primary section headers
Heading 2
Secondary section headers
Heading 3
Subsection headers
Heading 4
Card titles and component headers
Body Large
Hero descriptions, important body text
Body Text
Default body text, paragraphs
Body Small
Supporting text, captions
Caption
Minimum text size, labels, timestamps
Component Patterns
Buttons
Primary
Secondary
Ghost
Destructive
Cards
Light Card
Standard card component with rounded-xl corners and consistent padding.
Dark Card
Dark variant for contrast sections and hero areas.
Form Inputs
Badges & Tags
Iconography
We use Lucide icons exclusively. No emojis. Icons should inherit text color or use brand orange for accent.
Icon Sizes
Spacing & Layout
Spacing Scale (4px base)
Border Radius
Max Widths
Voice & Tone
What We Are
- Professional - We know basketball officiating
- Approachable - Easy to understand and use
- Direct - Clear instructions, no fluff
- Basketball-focused - We speak referee
What We Avoid
- Corporate jargon - No "synergy" or "leverage"
- Technical complexity - Keep it simple
- Overly casual - Professional but friendly
- Assumptions - Explain what needs explaining
Language Priority
Dutch-first, English as secondary. Our primary audience is the Dutch basketball officiating community.
Good Example (Dutch)
English Equivalent
Writing Examples
Good
"Je wedstrijdschema voor deze week. Klik op een wedstrijd voor details."
Clear, direct Dutch. Professional but approachable tone.
Avoid
"Leverage our synergistic platform to optimize your officiating workflow solutions."
Corporate jargon. Too complex and not user-focused.
Products
The RefManager brand spans three key products, all unified by consistent design principles.
RefManager App
The V2 web application for personal referee management. Track games, availability, and performance.
Tournaments by RefManager
The tournament management tool. Organize tournaments, assign referees, manage schedules and playoffs.
RefManager.nl
The marketing website, documentation, and community hub for Dutch referees.